Unscripted, documentary-style videos and the supporting Do Something Amazing microsite offer an unprecedented level of access to the daily feats performed by Airmen around the world.
This refreshingly honest look at real life in the U.S. Air Force yielded outstanding results at the award shows and in recruitment -- USAF exceeded its enlistment goals, even with a reduced ad budget.
Role: ACD/Copywriter
Shiny Stuff:
Communication Arts - Interactive Annual
Ad Age - Editor's Pick
WebAward Winner
Best of Show Interactive - Regional Addys
Posters touting some of the man vs. beast drama one might enjoy at the Pendleton Roundup, a 100-year-old rodeo event held annually in Eastern Oregon.
Role: Copywriter
Shiny Stuff:
Rosey Award Winner
Bing xRank tracks the rise and fall of celebrities, ranking them in order of popularity from search query results. These ads helped announce the new website.
Role: Copywriter
Most high schoolers have absolutely no idea what they’re going to do once they graduate. This lo-fi site for the U.S. Air Force serves up a variety of colorful options for those who are still undecided.
By adopting a low-pressure, high-entertainment approach, our conversion rates were through the roof, hitting over 4% at peak.
Role: ACD/Copywriter
Shiny Stuff:
Communication Arts – Interactive Annual
FWA – Site of the Day
Communication Arts – Site of the Week
The ask was to create iconic ads for an iconic magazine. This national print campaign combines a single image and playlist to provide a memorable example of the power of music.
It doesn’t matter if you're talking hip-hop, heavy metal, or a pan flute jam session, music speaks all languages, and nobody covers the conversation like Rolling Stone Magazine.
Role: Copywriter
If you’re trying to recruit cyclists to pedal nearly 500 miles across the state of Oregon in the middle of summer, you better be honest about what they’re signing up for.
Fortunately, cyclists enjoy a challenge almost as much as they like a good party.
Role: ACD/Copywriter
Online videos to help launch Bing, the new search engine from Microsoft. Part of a teaser campaign leveraging the online popularity of “Annihilator”, a character we created, the videos encourage gamers to improve their skills using Bing.
The “Annihilator” campaign overview and strategy are available on request.
Role: CD/Copywriter
A collection of TV spots for Southwest Airlines, the low-fare airline with the quirky personality. I spent five+ years creating campaigns for them.
Role: ACD & Copywriter
Shiny Stuff:
Communication Arts – Advertising Annual
Ad Critic – Spot of the Day
In celebrating adidas’ 30th year as the lead sports sponsor of the Boston Marathon we wanted to prove that adidas knows what’s important to runners. It’s not the medals or bibs so much as it is the experience itself, being surrounded by all of the supportive people (including other runners) who help keep runners running.
As any good marathoner will tell you, running is anything but a solo act.
Role: CD/Copywriter
Shakespeare was a brilliant writer and all sure, but that Old English stuff can be a bit intimidating to some folks. So, we thought we’d bring it down a notch and describe his plays in a way that anyone could understand and thus, appreciate.
Role: Copywriter/Art Director (posters)
Shiny Stuff:
Communication Arts – Advertising Annual
International Andy Awards – Distinctive Merit
Research revealed most consumers saw healthcare as valuable only for a trip to the hospital or neighborhood clinic. We wanted to change that narrative and show United Healthcare as a valuable partner who would go any distance to keep you healthy.
Role: ACD/Copywriter
These ads were part of a campaign to support the sale of Prison Blues, a line of blue jeans made by inmates at the Oregon State Penitentiary.
This widely publicized first campaign introduced the brand to the free world and resulted in widespread media attention, including “Entertainment Tonight”, the big three news networks, national talk shows, Newsweek, People magazine, and almost every major newspaper across America.
Role: Copywriter
Shiny Stuff:
Communication Arts – Exhibit
National Addy
Print campaign designed to convey one important message: From the most advanced stealth fighters to tank-busters, high-altitude bombers and military transports, no other air force on the planet comes close to matching the awesome firepower of the U.S. Air Force.
Oh. And that they have a pretty prestigious academy as well.
Role: ACD/Copywriter
In-store posters for Nike’s moisture-wicking sports apparel line, Dri-FIT.
Role: Copywriter
